Failure of paint to dry to a smooth film, resulting in unsightly brush and roller marks after the paint dries.
Possible Causes:
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Use of lower quality paint
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Application of additional paint to "touch up" partially dried painted areas.
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Re-brushing or re-rolling partially dried painted areas.
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Use of the wrong type of roller cover or poor quality brush.
Solution:
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Use top quality latex paints, which are generally formulated with ingredients that enhance paint flow. Brush and roller marks thus tend to "flow out" and form a smooth film. When using a roller, be sure to use a cover with the recommended nap length for the type of paint being used. Use of a high quality brush is important; a poor brush can result in bad flow and leveling with any paint.